When a prospective client contacts me, it can be tempting to say, “Of course your book is worth writing.” But not every book has merit because there are times when a market is heavily saturated. I believe you need to know what the obstacles to successful sales will be before you invest resources in bringing a book to market.
Initial Research
The most important first step to answering the question, “Is it worth writing my book?” is to establish a clear goal. This is begins with asking one very important question. “What is the topic I want to cover?”
Your book won’t have any power if you don’t narrow your topic down. It’s always easier to expand a topic than it is to narrow it down. Going on a research mission will help you focus.
If you tell me “affiliate marketing,” I’ll immediately ask if you are aware of the amount of competition there is for that topic. I’ll do the same for other popular topics. That doesn’t mean you shouldn’t write a book on a saturated topic. It just means your research mission is going to be especially important.
I could do the initial research, but I prefer to have you do this, because it ensures you know first hand what is in the marketplace, it gives you the option of saving yourself my fees. I’m going to do a little research of my own so I can speak intelligently with you about your topic.
