Best Approaches to Increasing Your Website’s Customer Value
It doesn’t matter what type of business model you use—B2B or B2C. Your website should be a sales tool. There is little value in investing money into building a website that fails to recognize the potential your website has for filling your sales funnel. Too...Website Redesign – 5 Essential Questions to Ask Before Spending Your Money
You may be approached by a web design company suggesting that your website needs an overhaul. How do you know whether or not this is true? Ask yourself the following questions to assure that you aren’t tricked into paying for an unnecessary website redesign. Am...6 Blogging Strategies for Book Promotion
Blogging is a fantastic strategy for promoting your book, yet it can turn into a nightmare, especially if you hold onto outdated blogging ‘rules.’ Here are the new blogging rules you should use to blog for book promotion. [div...10 Words You Don’t Want to Include in Your Website
One of the most difficult concepts some of my clients struggle with is the importance of an SEO friendly URL. They want a URL that matches their company name, not realizing that a company already has to be well known for a business name URL to draw traffic. Then there...Why are FAQs Essential for Your Book Marketing Website?
FAQs are an essential component of every website. Not only do they give potential customers a place to learn more about your business, they also help to optimize your website for search. Just type in the words “FAQ about …”, and you will see instant...Meet Denise Rutledge
My purpose is empowerment. Mentorship. My why is independence. Ownership. Through self-publishing, I help my clients produce their own books and choose their personal path to the life they've chosen. Learn More.