FAQs are an essential component of every website. Not only do they give potential customers a place to learn more about your business, they also help to optimize your website for search. Just type in the words “FAQ about …”, and you will see instant confirmation that company’s FAQs to succeed in driving traffic to their websites.
FAQs for SEO Value
FAQs are often an entrance page for your website. That’s an SEO benefit you don’t want to overlook. An amazing number of customers will find you because they typed in “FAQs about …” I confirmed much of the information I am sharing in the article by searching terms structured around “FAQs.” I had to do some digging to get past the super optimized stuff, but I started discovering some real gems two and three pages down.
FAQs make it easy to double up on your keywords without it being seen as blackhat optimization. Just one more reason you should have an FAQ page. You might want to use a keyword question tool to help you identify questions you may have overlooked.
FAQs for Customer Confidence
But SEO isn’t your only goal in providing FAQs. You want to improve your click through rate for orders. When your site has FAQs, it helps to foster trust. Some would even say it can make you seem more important because it creates the assumption that you actually do receive questions and know how to answer them. While this point is probably exaggerated, FAQs can be an important tool in your arsenal for helping to raise your business click through rates.
Not everyone arrives at your website ready to purchase. Answering questions about your return policy, warranties, etc. can help a customer make the decision to go ahead and purchase.
Your FAQs are an opportunity to address potential problems that could concern a customer. You can answer general questions. You can also use FAQs to share benefits of your product or service. And your FAQs can make customers aware of things like free shipping or shipping discounts. Answering these common questions about your product or service makes it easier to make a buying decision.
If you add an interactive FAQ area to your website, you will learn more about what your customers are really looking for. Giving your customers a place to ask their own questions can be as effective as adding a blog to your site. Each time you receive a question, you answer it in a blog. Then you sort the questions by their separate categories. Using a WordPress plugin is a simple way to accomplish this.
You accomplish three goals through this strategy. You provide a service to potential customers or existing customers. You position your business as an expert in your niche. And you add SEO value to your website by adding new content.
FAQs for Establishing Business Practices
FAQs can also further your business goals by protecting you. If you state a policy in your FAQs, it can serve as legal protection. For example, a printer might ask the question in the company’s FAQs “Do you print copyrighted materials?” Your answer could be “No, we do not print copyrighted material without first receiving a release from the author or publisher. It is our customer’s responsibility to secure permission to print copyrighted material. Failure to do so and failure to inform us that the material is copyrighted by anyone other than the customer violates our company policy.”
