Using Amazon to Evaluate Your Fiction Book’s Competition
If you know how to use it, Amazon search is a powerful tool for indie authors. This article shares how to conduct your own research for fiction genres.
Branding – Do Authors Need Logos?
Logos drive decisions. That’s the main reason authors need logos. Consider this. If you use a smartphone, how do you know which app to use? Without a logo, how would you make a choice? Would you recognize which station you are watching without a logo? Would you...
Content Value is in the Eye of the Reader
Content value is a shifting target, unless you carefully choose who your reader is going to be. A webinar I attended years ago makes a good example of this truth. It was presented by an internet marketer I once followed. That webinar still impacts my approach to...
6 Elevator Pitch Missteps Authors Make and How to Avoid Them
Does the very term elevator pitch create a picture of a sales scenario where you are limited to a few seconds to hook a new customer? In reality, an elevator pitch isn’t about selling. It’s about communicating the value you offer. If you’re an author...10 Reasons an Author’s Book Sales Stall
Making a living as an author depends on making choices that prevent your career from stalling out. Your level of success is directly proportional to the following 10 choices. 1. Choose to learn the business of marketing yourself. As James Clear states in his blog 10...Book Promoting Press Kits
You want free advertising! In order to secure media exposure, you must put together a book promoting press kit that impresses media decision makers. A solid press kit/media kit should include the following elements: Presentation Folder Personalized Cover Letter Press...Meet Denise Rutledge
My purpose is empowerment. Mentorship. My why is independence. Ownership. Through self-publishing, I help my clients produce their own books and choose their personal path to the life they've chosen. Learn More.