Branding – Do Authors Need Logos?
Logos drive decisions. That’s the main reason authors need logos. Consider this. If you use a smartphone, how do you know which app to use? Without a logo, how would you make a choice? Would you recognize which station you are watching without a logo? Would you...
Content Value is in the Eye of the Reader
Content value is a shifting target, unless you carefully choose who your reader is going to be. A webinar I attended years ago makes a good example of this truth. It was presented by an internet marketer I once followed. That webinar still impacts my approach to...
6 Elevator Pitch Missteps Authors Make and How to Avoid Them
Does the very term elevator pitch create a picture of a sales scenario where you are limited to a few seconds to hook a new customer? In reality, an elevator pitch isn’t about selling. It’s about communicating the value you offer. If you’re an author...
Choosing the Right Font for Your Author Website
I’ve heard some web and graphic designers gripe about the overuse of certain fonts; however, there may be a reason why certain fonts are seen everywhere on websites. They are fonts that are easy to read. Readability is vital to a positive visitor experience....
The Psychology Of SEO – 5 Psych Strategies To Consider As You Produce Content
I originally wrote Psychology of SEO in June 2012. Little of my personal opinion on the topic has changed since then. Psychology has always been important in SEO, because your audience has always been the most important. Without a customer-focus, lasting SEO value...Meet Denise Rutledge
My purpose is empowerment. Mentorship. My why is independence. Ownership. Through self-publishing, I help my clients produce their own books and choose their personal path to the life they've chosen. Learn More.