Social media is an essential component of a successful book marketing campaign. However, loose lips are the enemy of success, so it’s worth paying special attention to several of the tips blogger Wendy Lawton shares on the Books & Such Literary Management website.1
Lawton’s focus is on authors working with publishers, however the principles remain useful for writers who control their publishing process themselves. Some things should never be publicized. Others need to await the right time.
Here are 9 for the things Lawton says you should never disclose.
- Contract Details (whether it contains a non-disclosure clause or not)
- Advance or Royalty Information
- Book Details
- Auction Info
- Publisher Interest
- Sales Numbers
- Disappointments
- Conversations with Publishers or Agents
- Pre-pub Cover
Several of these topics are worth further exploration.
