Leading You

To Self-publishing excellence

Achieving self-publishing excellence doesn’t require a big box publisher. In fact, most truly creative works come from indie publishers who were minimized and ignored. They are the ones who transform the world.

Break through Barriers.

Let me help you punch through the obstacles.

Revel in Independence.

Write for niche markets publishers avoid.

Move from Concept to Publication.

Craft a book with sales potential from the start.

Start Your Future Now.

Join those who have discovered the freedom of writing their own books.

We personalize the tools here for your publishing success.

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Stop wanting to. Write your book.

Are you saying, “I need to write my own book.” You recognize that writing a book is going to propel your career forward exponentially. But… Dash that enemy from your vocabulary. Eliminate that but. You could be writing your own book and publishing it faster than you’ve dreamed possible.

Why a Personal Writing Coach?

I have met so many intelligent, funny and talented people with knowledge that would make a major difference in the world. Yet these same people say, “I could never write my own book!” I disagree. I believe that almost everyone has a book trapped inside that’s just waiting to explode.

Join Writing My Own Book.

I have met so many intelligent, funny and talented people with knowledge that would make a major difference in the world. Yet these same people say, “I could never write my own book!” I disagree. I believe that almost everyone has a book trapped inside that’s just waiting to explode.

Consultations

Completed Projects

Current Projects

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Featured Topics

How to Optimize Your Blog

How to Optimize Your Blog

The Essential Steps for Writing and Publishing a Blog Post The new Gutenberg editor is great for most WordPress sites. However, optimization isn't automatic even with this editor. There are essential steps you must take as you write your blog so it's as friendly as...

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How to Find Free Photos

How to Find Free Photos

Photographs and graphics are an essential component for today's website. They can serve so many purposes. One of the most important is to populate a page so links are attractive, rather than a cluttered list of URLs. However, using just any photo you see on the web is...

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10 Tips for Writing Book Promoting FAQs

10 Tips for Writing Book Promoting FAQs

Every non-fiction author's website should have an FAQ section. This is a powerful book promoting strategy, because it shows your expertise within your field. In addition, it brings in search traffic for various keywords related to your book's topic. However,...

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What Others Are Saying

I will be utilizing Denise for my next book project.

Self-publishing Excellence with Happiness to the 10th Power Author T. Calvin WardWorking for the largest print and digital print publisher has taught me it’s essential to engage the services of an editor and designer in the industry who has a similar work ethic as mine. I researched over 60 editors before choosing Denise. Since this was my first book manuscript, I really wanted someone who could understand my writing style clearly and get the job done in a timely fashion. Her constructive suggestions, precise recommendations, overall editing approach, and feedback were splendid.

Brainstorming various interior book designs was educational, inspiring, and fun! I wanted an interior that was not a template, nor appeared to be standard formatting or a boilerplate operation. During the design process, Denise’s natural artistic talent was always present, and she consistently kept my book progressing forward at a steady pace.

I shared Denise’s interior book design concepts with one of my publishing co-workers, she wrote back, “WOW! This is pretty impressive.” Readers of Happiness to the 10th Power also love the design.

— T. Calvin Ward

Superb in her role as editor and coach
Mike Willbur, Author of More Than Domestic Violence found self-publishing excellenceDenise was superb in her role as my Editor and coached me through the self-publishing process with the ease of a real professional. I will be using Denise in all my formatting and editing needs with regards to any future publishing I do. Thank you Denise! Very grateful,

— Michael Willbur

What a blessing it is to have met Denise on Upwork.
Xavier Vallhonrat confirms Denise's writing excellenceI had an ordeal going, trying to find a dependable writer. I went through three in two weeks. Two flaked out (not returning emails), and the other’s content was not up to par. What I really wanted was someone I could work with long term. I had a client who needed copy written for their homepage for SEO purposes. I sent Denise the details. She shared her strategy, which is to hit the main term no more than twice for a home page, and then to use related keywords for their LSI value. She said she’d learned about LSI in 2006 and knew back then that Google was going to give it more weight. That’s proven correct in a big way! I was impressed with her client questionnaire and her commitment to write content that doesn’t feel like everyone else’s out there. I hired her, and she delivered on multiple websites. As I said on Upwork back in February 2017, “She is a fantastic person and writer :)”

— Xavier Vallhonrat

“I believe God helped me find Denise.”

D.K. Segraves achieved self-publishing excellenceI felt a calling to write a children’s book, but I knew nothing about how to write. I wanted to work with someone local and found Denise through an internet search. Because I knew so little about fiction writing, the writing process on the first book was more collaborative. Denise focused on things like story structure, choosing between first person and third person perspective and replacing passive voice with active. Eagle's Watch Children's Book by DK SegravesShe sensed it would have discouraged me if she had focused on everything I needed to learn all at once. When we finished the first book, Eagle’s Watch, I felt pretty good about it. I had learned so much. I was excited to start on the next book. We began working on Awakening the next month. We agreed it was time for me to focus on many of the things she had contributed to in the first book. We started working together on:

  • Making sure each character was uniqueAwakening Children's Book by DK Segraves
  • Replacing ‘he said’ and ‘she said’ statements with action
  • Turning author intrusions into action and description
  • Transitioning from one character in first person to another in first person
  • Developing scenes for better interaction between characters
  • Streamlining conversation

I knew by the time we published Awakening that I had to revise Eagle’s Watch. Not only did Denise help me go through the book and apply everything I had learned during Awakening, she helped me build on my new skills. The 2nd edition is 48 pages longer because readers now experience Observer going to and from his ‘adventures.’ I’m now working on the third and final book in the Beacon of Light trilogy. I’m confident that Denise will help me improve my writing skills even more.

— Deborah Segraves

Self-Publishing Excellence Begins Here.

Excellence in Writing

Every author struggles with some aspect of writing. (I’m no exception. I need a copy editor to catch misplaced words and spelling errors and punctuation oops just like every other writer.) Embrace every opportunity you get to work with an editor. It ensures you convey the thoughts in your head effectively on the ‘page.’ Communication is a community experience. The more community input, the more honed the words become.

As a writing coach and editor, I become your conduit to clarity. My personalized approach helps you grasp those concepts you most need to produce a sellable book. Throughout our collaboration, I work to promote your growth as a writer. It doesn’t matter where you are starting from—complete novice to experienced academic writer. I’ve helped authors of all types overcome their personal obstacles and get their books from concept to print.

  • Do you feel the limitations of your writing and organizational skills? Do you want to develop existing skills so you gain greater writing independence? Then the intensive personalization membership level is going to transform your life. You will become a better writer and communicator.
  • Do you feel you need guidance, yet you have a solid grasp of writing? Then the semi-personalized membership level might be the best fit for you.
  • Do you like teaching yourself how to do things? Then a do-it-yourself membership here could be the start of your book writing career.

You’ll find many resources on this site—many free. Get to know me. Then get off the fence. Stop saying, “I’m not ready to write my own book yet. Make the decision to transform your career. Use words to change the lives of others for the better.

Excellence in Interior Book Design

When your book is a piece of fiction, a template approach is probably going to work. However, non-fiction work demands a unique level of self-publishing excellence. The interior design plays a crucial role in conveying your message. Things like call out boxes highlight points that would otherwise distract readers. Typography choices matter as well.

Writing My Own Book specializes in custom interior layouts that are sensitive to genre, target audience and more.

Excellence in Cover Design

Books are critiqued by the outside, which is why many books end up ignored. You know a cover design is good when it attracts people as they walk by. (I’ve had so many people stop for a double-take when they see my cover for the Cat Lover’s Puzzle Book.) Self-publishing excellence isn’t about whether a cover has bold colors or dull.

  • It’s about harmonizing the cover with the interior and the book’s message.
  • It’s about reflecting who the author is.
  • It’s about the target audience.

Our Partnership Is About Self-Publishing Success.

Let’s Start a Conversation

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Office: (509) 876-4042

Meet Denise Rutledge

My purpose is empowerment. Mentorship. My why is independence. Ownership. Through self-publishing, I help my clients produce their own books and choose their personal path to the life they've chosen. Learn More.

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Contact Denise

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We don't respond to soliciations through this email. When Writing My Own Book seeks a solution to a business problem, we turn to existing business associates, LinkedIn and Guru.
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